The Starting point

David Vickery is a voice over artist and presenter, who has been a client with ie for the past five years. During this time, David has invested in marketing to help build his business by developing an online presence through his website, with the addition of email marketing to his many contacts.

Since David’s website is his main source of new business generation, maximising his online presence has been critical. Our marketing strategy, has been to regularly review the website’s performance to ensure David remains one step ahead of his competitors. To ensure the website remains engaging, we have regularly added content including news and case studies which demonstrate the work he does. 

The Intelligent Approach

Differentiating David from his competitors it is important; in advance of each project we always invest time reviewing competitor web intelligence and analyse the current traffic trends on David’s own website. Armed with this crucial intelligence we can recommend a range of activities.
Having built David’s first website before the explosion in smart phones, we noticed that more people were using a mobile phone to access David’s website.  At that time, few, if any, of his competitors had mobile friendly websites, so we designed and built a new a responsive website providing him an advantage over his competitors.

The Results

By working with David and developing key marketing priorities, within his budget, we have helped to position David as one of the key male voice over artists in Britain. Remaining vigilant and analysing his website analytics, helps us to make prudent recommendations for the next marketing initiative. Most recently this has resulted in an entire make over to his responsive website, revising the website’s navigation and refreshing the design of the website and David’s logo. Updating the website content helps keep David ahead of the competition, since most search engines regularly search for new content. 

The new website supported our objective to improve the bottom line and to shift from simple volume growth to spend more time on the right types of job with a better margin. By saying the right things and portraying the right image, the website has helped our gross profit to more than double.

Lewis Ryden, co-owner & director Sybaris Chauffeurs


Merry Christmas from the team at ie

We'd like to wish all our clients, suppliers and friends a Merry Christmas and a Happy New Year.

We have again chosen to send an e-card this year. The money that is saved on print and postage will be donated to 1625 Independent People, a Bristol-based charity supporting young people who are at risk of becoming, or are already, homeless. 

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Moving into new offices on Berkeley Square

ie has moved up in the world. And we mean that quite literally as our new offices are located on the top floor of 26, Berkeley Square. So - quite a fair few stairs to climb – but lovely views over the park! 

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ie wins Kentico site of the month

Kentico is one of the most sophisticated CMS platforms on the market so we are very proud that a number of our websites have been selected by Kentico as their ‘Site of the Month’. The GX and Club Caribbee websites have both received this distinction, and more recently the Willow Chiropractic website was selected in January this year.

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