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THE INTELLIGENT APPROACH

IT'S ALL ABOUT RESULTS

The intelligent marketing approach is a practical marketing model designed to work for small to medium sized businesses and it’s proving to deliver real results.

WHAT IS THE INTELLIGENT MARKETING APPROACH?

With the intelligent marketing approach, you will make decisions about your marketing based on fact not fiction. We’ll give you the information you need to spend your budget wisely on marketing which works and not on that which doesn’t. It’s not complicated or complex, in fact it’s based on a very simple six step model.

  1. Listen
    We listen to your objectives and plans.
  2. Research
    We conduct research to test your assumptions and gain valuable insight into your market.
  3. Implementation
    Based on the research, we recommend and implement a mix of marketing designed to help you achieve your objectives.
  4. Measure
    We measure the results of our work.
  5. Review
    We feedback the results and conduct regular reviews to ensure your marketing stays closely connected with your business objectives.
  6. Improve
    We make any necessary adjustments to reflect your evolving business and to ensure your marketing mix continues to deliver the required results.

WHAT ARE THE BENEFITS?

  1. A cohesive approach across the entire marketing mix.
  2. One point of contact versus managing multiple agency or supplier relationships.
  3. Access to experts in customer research, marketing strategy, marketing planning, design services, web programming, search marketing, email marketing, copywriting and project management– all under one roof, available to you whenever you need them.
  4. A mix of marketing designed specifically to suit your budget and the needs of your business.
  5. Accountability and visibility on the performance of your marketing.

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