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Standing out at the FPS EXPO

We have just completed a project for a client exhibiting at FPS EXPO 2018, an important annual event for the oil distribution industry. Our client Mabanaft exhibits at the show every year and we design and supply all associated marketing collateral, the centre piece of this being their stand.

This year they wanted to ring the changes and really stand out from the crowd. They also wanted to promote their recently launched online account management service to visitors. We discussed their aims and came up with a stand design that would meet their brief and support them in achieving their desired outcome.

The design for their stand featured an impressive sweeping back-lit image to help draw the attention of passers-by and attract visitors onto the stand. We also created a quiet area with a wall-mounted screen where the sales team could demonstrate the new online account management system to customers.

To highlight the benefits that the online account management delivers we created an animated presentation which played on a wall-mounted screen. This allowed people to see what was on offer and provided a very useful talking point. Finally we featured some of the fantastic comments received from customers using the system in large print on the stand facia, real positive proof that helped encourage enquiries and new sign-ups.

The end result looked really impressive and the Mabanaft team received lots of very positive feedback about their stand. More importantly the show has been a success achieving new sign-ups and a new business leads.
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When we contacted Suzi at ie she said; 'Let's start from scratch!' and so began an in depth analysis of exactly what we needed in order to achieve our desired outcome. The process was thorough and meetings always resulted in a clear action plan. Many thanks to Suzi, Kevin and the team at ie for working so closely with us and delivering to the exact scope that we set out on day one.

Rob O'neill - Once upon a time nursery and pre-school

 

Standing out at the FPS EXPO

We have just completed a project for a client exhibiting at the 2018 FPS EXPO, an important annual event for the oil distribution industry. Our client Mabanaft exhibits at the show every year and we design and supply all associated marketing collateral, the centre piece of this being their stand. 

Read more >

Are you ready for General Data Protection Regulation (GDPR)?

The introduction of General Data Protection Regulation (GDPR) in May will have many implications, not least for marketing. There are a number of areas relating to data capture, transfer, storage and use where we are helping our clients conform to the new regulations.

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ie welcomes new team member

We are delighted to welcome a new member into our team, Sarah Bush.  Sarah brings with her a wealth of digital, social and events marketing experience which complements our existing skillsets and enhances our overall offering.

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