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Transforming customer engagement for Willow Chiropractic

Willow Chiropractic is a successful UK based practice with clinics located throughout the south west. It is owned and managed by a chiropractor and a business entrepreneur and their combined vision, practical know-how and passion for what they do has made this a very dynamic and successful business.

One of the challenges that they faced was that despite having invested significantly in online marketing their website was not generating the desired numbers of new patient enquiries. As a result, online, their competition was gaining precious market share. So they approached ie for help with marketing, in particular with developing a new website, to better support them in achieving their business goals.    

We spent time finding out about Willow; how they worked, what made their patients use them - the real benefits that their services deliver. We also carried out whole of market research to ensure that all the work that we carried out would accurately position Willow and give the business the best chance of success. Our Intelligent Marketing Process helped determine exactly what needed to be done to transform customer engagement and improve online marketing. The intelligence that we gathered was used to help shape our strategy and determine exactly what we needed to focus upon. 

Growing traffic to the Willow web site was critical, by increasing the digital footprint of their site we have massively improved their online presence. In the first six months we have achieved; 

•       Increased organic traffic within 2 weeks of launch 
•       Reduced costs and better results from pay per click advertising
•       More than three times the number of new patients enquiries than previous site
•       Time on site massively improved 
•       Brilliant feedback from staff and patients
•       Transformed engagement with patients 

The directors are delighted with the work that we have done. Here is the feedback that we recieved from Marketing Manager Mike Thomas.

" Working with ie has been a pleasure. They always go above and beyond to deliver on the work they have promised. Their design work, web development and all round marketing knowledge has allowed us to grow our online and offline presence. The high quality of their work and expertise has far exceeded our expectations."

Read the full case study here

Mobile-friendly websites to get higher ranking in search results on Google

From April 21st, Google will  start prioritising  mobile-ready websites in its search results. The change will affect mobile searches in all languages worldwide, it will also have a significant impact on all Google search results.

Why are Google doing this?
The use of mobile to access the internet now exceeds that of desktop devices and Google wants to give their users the most relevant, high quality search results that are optimised for the device that they are searching on. A site that is not mobile-friendly may be difficult to view, requiring the user to pinch or zoom in order to read the content - which can be frustrating and means they are more likely to abandon the site. A mobile-friendly version on the other hand is readable and immediately usable - therefore a far better result.

If Google considers mobile to be critical to business, so should you. It’s always been important to make sure visitors have a good experience on your site that now includes when they are viewing it on a mobile device - this is where ie can help. 

Fully responsive mobile-friendly sites
Over the past eighteen months, in direct response to the growth in mobile usage, ie has been developing more and more mobile-friendly, fully responsive websites. A responsive site can be viewed across all devices; desktops, laptops, tablets and smartphones. When someone accesses a responsive site it automatically formats the page content to suit the size of the screen that it is being viewed on. Consideration needs to be given to navigation and how key content will display across the various screen sizes and format. We work hard to make these pages quick to load and can show different content for different screen sizes if it is more helpful for the user. It’s very clever and it works. Examples of responsive sites that we have recently worked on include; Club Caribbee, Sybaris Chauffeurs, Air Quality Consultants and David Vickery as well as own website ie-marketing.

If you would like to like to know more about mobile-friendly websites either email or call Suzi or Diana on 0117 907 9930.

I receive frequent compliments re quality of our web site. Thanks!!!

Greg Smith - Senior Partner of Hookway Chartered Surveyors


Merry Christmas from the team at ie

Merry Christmas from the team at ie

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Raising the bar for Après Bristol

ie has just launched a new website for Bristol’s Après Bar – a cool pop-up bar located in Millennium Square. We really enjoyed working with the team to create the new web site, moreover their Manager, Leigh, was delighted to have received 40 bookings just days after the site went live! 

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Direct marketing yields a ten-fold increase in enquiries

We recently carried out a direct marketing campaign for Hookway Chartered Surveyors to help generate new enquiries for their CIF bid application service. The campaign has been an out-and-out success generating a 10-fold increase in enquiries. 

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