Transforming customer engagement for Willow Chiropractic

Willow Chiropractic is a successful UK based practice with clinics located throughout the south west. It is owned and managed by a chiropractor and a business entrepreneur and their combined vision, practical know-how and passion for what they do has made this a very dynamic and successful business.

One of the challenges that they faced was that despite having invested significantly in online marketing their website was not generating the desired numbers of new patient enquiries. As a result, online, their competition was gaining precious market share. So they approached ie for help with marketing, in particular with developing a new website, to better support them in achieving their business goals.    

We spent time finding out about Willow; how they worked, what made their patients use them - the real benefits that their services deliver. We also carried out whole of market research to ensure that all the work that we carried out would accurately position Willow and give the business the best chance of success. Our Intelligent Marketing Process helped determine exactly what needed to be done to transform customer engagement and improve online marketing. The intelligence that we gathered was used to help shape our strategy and determine exactly what we needed to focus upon. 

Growing traffic to the Willow web site was critical, by increasing the digital footprint of their site we have massively improved their online presence. In the first six months we have achieved; 

•       Increased organic traffic within 2 weeks of launch 
•       Reduced costs and better results from pay per click advertising
•       More than three times the number of new patients enquiries than previous site
•       Time on site massively improved 
•       Brilliant feedback from staff and patients
•       Transformed engagement with patients 

The directors are delighted with the work that we have done. Here is the feedback that we recieved from Marketing Manager Mike Thomas.

" Working with ie has been a pleasure. They always go above and beyond to deliver on the work they have promised. Their design work, web development and all round marketing knowledge has allowed us to grow our online and offline presence. The high quality of their work and expertise has far exceeded our expectations."

Read the full case study here