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Standing out at the FPS EXPO

We have just completed a project for a client exhibiting at FPS EXPO 2018, an important annual event for the oil distribution industry. Our client Mabanaft exhibits at the show every year and we design and supply all associated marketing collateral, the centre piece of this being their stand.

This year they wanted to ring the changes and really stand out from the crowd. They also wanted to promote their recently launched online account management service to visitors. We discussed their aims and came up with a stand design that would meet their brief and support them in achieving their desired outcome.

The design for their stand featured an impressive sweeping back-lit image to help draw the attention of passers-by and attract visitors onto the stand. We also created a quiet area with a wall-mounted screen where the sales team could demonstrate the new online account management system to customers.

To highlight the benefits that the online account management delivers we created an animated presentation which played on a wall-mounted screen. This allowed people to see what was on offer and provided a very useful talking point. Finally we featured some of the fantastic comments received from customers using the system in large print on the stand facia, real positive proof that helped encourage enquiries and new sign-ups.

The end result looked really impressive and the Mabanaft team received lots of very positive feedback about their stand. More importantly the show has been a success achieving new sign-ups and a new business leads.

Working with ie has been a pleasure. They always go above and beyond to deliver on the work they have promised. Their design work, web development and all round marketing knowledge has allowed us to grow our online and offline presence. The high quality of their work and expertise has far exceeded our expectations.

Mike Thomas - Marketing Manager, Willow Chiropractic


Merry Christmas from the team at ie

Merry Christmas from the team at ie

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