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Standing out at the FPS EXPO

We have just completed a project for a client exhibiting at FPS EXPO 2018, an important annual event for the oil distribution industry. Our client Mabanaft exhibits at the show every year and we design and supply all associated marketing collateral, the centre piece of this being their stand.

This year they wanted to ring the changes and really stand out from the crowd. They also wanted to promote their recently launched online account management service to visitors. We discussed their aims and came up with a stand design that would meet their brief and support them in achieving their desired outcome.

The design for their stand featured an impressive sweeping back-lit image to help draw the attention of passers-by and attract visitors onto the stand. We also created a quiet area with a wall-mounted screen where the sales team could demonstrate the new online account management system to customers.

To highlight the benefits that the online account management delivers we created an animated presentation which played on a wall-mounted screen. This allowed people to see what was on offer and provided a very useful talking point. Finally we featured some of the fantastic comments received from customers using the system in large print on the stand facia, real positive proof that helped encourage enquiries and new sign-ups.

The end result looked really impressive and the Mabanaft team received lots of very positive feedback about their stand. More importantly the show has been a success achieving new sign-ups and a new business leads.

Are you ready for General Data Protection Regulation (GDPR)?

The introduction of General Data Protection Regulation (GDPR) in May will have many implications, not least for marketing. There are a number of areas relating to data capture, transfer, storage and use where we are helping our clients conform to the new regulations.

Supporting consent-based marketing

As you probably already know, after May 25th you will only be able to market to people who have consented to receive information from you, and a record of consent must be kept. We are helping clients with data cleaning and their ongoing “stay connected” email campaigns.

Encouraging people to opt in to future communications

We expect conforming to GDPR will result in significantly reduced prospect contact lists. To help address this and to ensure that our clients are engaging with people who do want to hear from them, we have been exploring ways of capturing people’s details for future marketing in-line with GDPR via lead generation software.

Ensuring secure data collection and transfer

We are recommending that clients also add an SSL certificate if their website includes an online enquiry form. Having a security certificate is becoming accepted practice; it’s good for SEO as Google uses it as a ranking factor.

Plus, we now have an area on our website to allow data to be securely transferred between us and our clients.

Updating contact forms on your website

Existing data capture forms on websites must be updated to give people the option to agree to be sent information. As our licenced content management system Kentico is renowned as being one of the most secure systems on the market so any data collected through it is securely stored.

Updating the Privacy Policy on your website

Privacy policies must be updated to reassure website visitors that any personal data that is collected will be securely managed and stored, only used in line with consent permissions, and will not be shared with any third party.

Ensuring ‘Right to be Forgotten’

Finally, we have put a process in place to ensure that if someone wishes to be removed from our client’s database that this is carried out.

In short, we are doing all we can to support our clients and help them achieve secure online data capture, transfer, storage and use.

If you have any questions surrounding GDPR, please do not hesitate to find out how ie marketing could help you conform.
 

I am delighted with the support ie has provided and would recommend their services wholeheartedly.

Duncan Laxen - Air Quality Consultants

 

Merry Christmas from the team at ie

Merry Christmas from the team at ie

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Raising the bar for Après Bristol

ie has just launched a new website for Bristol’s Après Bar – a cool pop-up bar located in Millennium Square. We really enjoyed working with the team to create the new web site, moreover their Manager, Leigh, was delighted to have received 40 bookings just days after the site went live! 

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Direct marketing yields a ten-fold increase in enquiries

We recently carried out a direct marketing campaign for Hookway Chartered Surveyors to help generate new enquiries for their CIF bid application service. The campaign has been an out-and-out success generating a 10-fold increase in enquiries. 

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