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The Starting Point

Air Quality Consultants Ltd provides expert advice and support on all aspects of ambient air quality to developers, industry, local authorities and policy makers. The company was founded on the considerable experience and international reputation of its two directors Professor Duncan Laxen and Stephen Moorcroft who have played a leading role in developing the air quality monitoring, modelling and assessment regime both in the UK and overseas. They now lead a team of highly qualified consultants providing expert services in the field of ambient air quality.

The Intelligent Approach

ie has worked with Air Quality Consultants for many years and has acquired a thorough understanding of their business. We implemented a customer survey which provided insight into their clients’ experience of working with the company and the things that they value most about their service.  This is still being used on an ongoing basis to help gain valuable feedback on projects.
We designed the Air Quality Consultants brand and have produced a wide range of marketing material over the years. In 2014 we helped plan their 20 year anniversary and developed a range of support materials including an innovative timeline that showed the evolution of the business. We have also recently worked on the redesign and development of a new responsive website that went live in 2014.

The Results

The Company's sustained growth over the past 20 years is down to the quality of the service that they deliver - they receive a high volume of repeat business from satisfied clients. We have been able to help support this growth by developing effective marketing materials that remain consistently ‘on brand’ and work to clearly communicate what they do, how they work, the quality of their service and the added value that they deliver to their clients. Air Quality Consultants is now the largest independent air quality consultancy in the UK and this growth looks set to continue over the coming years. 

“ie works closely with Air Quality Consultants to develop marketing communications that work to support the growth of our business. They have provided us with a range of marketing tools that enable us to communicate more effectively with both existing customers and new business prospects.
We have had many compliments about our marketing - in particular our new website which delivers regular new business enquiries. I am delighted with the support ie has provided and would recommend their services whole heartedly”.
Duncan Laxen
Managing Director - Air Quality Consultants 

We had tried marketing our services using several different companies however activity was not “joined up” and we were not seeing results. i.e. changed all that. They worked closely with us to refine our sales process and define our ideal target audiences allowing us to tailor our messages accordingly. Since rebranding and launching our new website we have seen a substantial increase in business.

Gary Chapman - Warrener Stewart


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