This websites uses cookies, by continuing to browse the site you are agreeing to our use of cookies. View our privacy policy.

The Starting point

Sybaris Chauffeurs operates a successful professional chauffeur service serving clients based in Bristol and Somerset. ie initially developed Sybaris Chauffeurs first website in 2011, when in 2013, Sybaris expanded the company following significant investment in new vehicles, ie was asked to develop a completely new website and review the company’s corporate identity.

The primary aim of the new website was to position Sybaris as a luxury chauffeur service; a company which focused entirely on the needs of the customers with an obsessive focus on client comfort. Before embarking upon designs for the website, ie conducted a thorough review of the market place and Sybaris’s proposed customer base.

The Intelligent Approach

By spending time researching the market ie identified three very different target audiences, each of which had specific needs, yet all whom needed to be addressed through the website. By using imagery and copy that resonated with each of the three core audiences we developed a customer journey that felt bespoke to each target market and answered their needs.

Our research also highlighted how many of Sybaris’s enquiries to their existing website were made by customers ‘on the move‘ researching the service from a mobile device. To ensure the optimal user experience regardless of how the visitor viewed the site ie recommended investing in the development of a responsive web design.

The Results

By representing each of the three-different customer groups on the home page and encouraging visitors to self-select according to their needs, ie developed a logical flow to the website. This targeted approach has seen more of the right type of clients booking trips through Sybaris Chauffeurs thereby increasing the company’s profitability by 100%.

Since going live in March 2015 the website has formed the main stay of Sybaris’s marketing and continues to attract the right customers. Organic traffic to the site accounts for over 60% of the website traffic. The number of visitors accessing the site on mobile devices continues to grow, as does the length of time they spend which as seen an increase from 1.15 minutes to 2.16 minutes. In short, the site has helped position Sybaris as the premier provider of luxury chauffeur travel in well-equipped and scrupulously maintained Mercedes-Benz cars.

The new website supported our objective to improve the bottom line and to shift from simple volume growth to spend more time on the right types of job with a better margin. By saying the right things and portraying the right image, the website has helped our gross profit to more than double.

Lewis Ryden - co-owner & director Sybaris Chauffeurs


Warning - this website uses cookies

Have you noticed an increase in cookie policy warnings on the websites that you visit. These pop up warnings were widely viewed as annoyoying and unecessary, and many organisations simply did not use them. Now however, GDPR regulations insist that websites tell visitors if their data is being gathered and processed through a cookie policy warning. 

Read more >

One succesful launch for OneFifty

We recently completed a really interesting project - the renaming and rebranding of 'The Jet Washing Company' to 'OneFifty'. OneFifty specialises in exterior surface cleaning and we have worked with business owners Max and Andy Morris since they first set the company up in 2013. 

Read more >

Standing out at the FPS EXPO

We have just completed a project for a client exhibiting at the 2018 FPS EXPO, an important annual event for the oil distribution industry. Our client Mabanaft exhibits at the show every year and we design and supply all associated marketing collateral, the centre piece of this being their stand. 

Read more >