Our process

The intelligent marketing success process is a practical marketing model designed for ambitious and growing businesses to target and deliver real results.


success process



Free consultation

To understand your business objectives and to align our process to meet your specific requirements.

Key outcome

To agree how best to work together to achieve your business goals.

Feedback and insights

Strategy and planning



Internal intelligence

Team workshop(s) in which key team members will be present.

Desired result

To build a detailed picture from your point of view of your business, your market, your customers, your services and the benefits these deliver.


Competitor intelligence

Competitor research.

Desired results

Profile key competitors and assess where you fit in relation to these. We’ll ascertain differences and similarities between your offerings. Can include secret shopper and price analysis.


Web intelligence

Online research.

Desired results

To understand opportunities for generating online sales enquiries and assess potential return on investment. The online research will inform the web development process, for example do we need to build the website to respond to online search criteria. Do we need to budget for advertising.


Customer intelligence

Quantitive/qualitative survey of current and lapsed customers.

Desired result

To understand how your clients perceive you, your services and service levels and what needs they have now and may have in the future. To understand lapsed customer perception of your services and service levels. Why they left you, what needs they have and whether these are being fulfilled by their current provider.


Market intelligence findings

Delivered as a presentation including the marketing brief informing all other parts of this process.

Desired result

To agree what we are marketing, who we are marketing to, where and when.


Strategy

Identify opportunities.

Key objective

To clearly identify the greatest opportunities to increase sales and create sustainable business growth with the resources and funds available.


Plan

Create a plan.

Key objective

To plan and decide upon the marketing tools required, establish an annual marketing budget and set achievable timelines with predetermined delivery deadlines.

Market knowledge and intelligence



Review your brand

Understand your brand.

Key objective

To review your brand / value proposition and ensure your identity and brand are aligned with the agreed marketing brief and strategy.


Key messaging

Messaging concepts.

Key objective

To clearly communicate the brand values, and to ensure the focus is on answering the needs of the customer.


Design look & feel

Establishing the graphical representation of your brand.

Key objective

To visually communicate the brand values, and to ensure the focus is on answering the needs of the customer.


Ongoing marketing communications



Website

Create a website that can become the central hub of all communications in the future.


Corporate literature

Build credibility and outline the value you offer demonstrating why a customer should use your business.


Sales literature

Create collateral that supports the sales process and promotes key services.


Sales presentation

To be used to present to potential clients answering the customers core needs, in a concise and engaging way.


Templates

Giving staff the ability to produce letters and any sales and support documentation efficiently and on brand.


Branding guidelines

This will give you the ability to keep control of your brand wherever it is represented. Instilling strong consistent branding is a powerful part of the marketing mix.


Marketing tools

Key objective

To build awareness, credibility and generate new high quality sales leads. Stay front of mind and to cross sell additional services to existing customers and prospects.

measuring results


The new website supported our objective to improve the bottom line and to shift from simple volume growth to spend more time on the right types of job with a better margin. By saying the right things and portraying the right image, the website has helped our gross profit to more than double.

Lewis Ryden, co-owner & director Sybaris Chauffeurs

 

Standing out at the FPS EXPO

We have just completed a project for a client exhibiting at the 2018 FPS EXPO, an important annual event for the oil distribution industry. Our client Mabanaft exhibits at the show every year and we design and supply all associated marketing collateral, the centre piece of this being their stand. 

Read more >

Are you ready for General Data Protection Regulation (GDPR)?

The introduction of General Data Protection Regulation (GDPR) in May will have many implications, not least for marketing. There are a number of areas relating to data capture, transfer, storage and use where we are helping our clients conform to the new regulations.

Read more >

ie welcomes new team member

We are delighted to welcome a new member into our team, Sarah Bush.  Sarah brings with her a wealth of digital, social and events marketing experience which complements our existing skillsets and enhances our overall offering.

Read more >