• Healthcare


The British Dental Industry Association (BDIA) is the UK’s national dental trade association. When they came to ie they had 3 separate websites that contained duplicate information and had become a massive administrative burden. Most of all it was difficult for members to find the information they needed and connect with each other in a meaningful way.


The intelligent approach

We spent time auditing all three websites to see where information was duplicated and to see how the customer journey could be simplified for members, non-members, students and dental professionals.

By creating one central website we could ease the administrative burden of maintaining three sites, while making sure there was no duplication of information.

We worked to further ease administration by creating an area where members could manage their own entries in the member database. We also redesigned the student area so students could pay online to access resources and training materials.

This made the updated website a place where members could interact with the BDIA and each other much more easily.

The results

BDIA’s new website succeeded in bringing together their member community of over 125 companies in one place, with glowing feedback from staff and members.

It also freed up staff by reducing the time they spent on administrative tasks.


  • Advertising
  • Website design and build

“I enjoyed working with the team at ie. They take a structured, consultative and forward-thinking approach which made the planning, design and build quick and easy. I’m proud and delighted with what we’ve achieved together!”

Nicola McGing -Business Development and Communications Manager​


Let's talk

For more information or to discuss your requirements call us on 0117 907 9930 or submit your enquiry and we’ll get back to you.