Caribbee

The intelligent approach

Consultant Marketer, Kathryn Bullock, a specialist in travel marketing, has guided their the company, helping them build a loyal client base.

In recent years, after analysing market trends, it was agreed that Caribbee needed to expand their reach and appeal to a wider audience, whilst retaining their unique personality.

Our teams worked closely together to explore the unique look and feel that they were looking to achieve, before developing designs for their new website. This included incorporating real-life imagery, alongside detailed information on the destinations they cover. We also included ‘insider tips’ on things to do and places to visit to demonstrate their in-depth knowledge of the Caribbean, and convey the well thought through, personal levels of service their team offers customers.

The results

In an extremely crowded market Caribbee now stands out as a true, Caribbean travel specialist with lived-experience of the destinations that it promotes.

They use direct marketing to promote their services, as well as recommendations from happy customers. Looking ahead, their website will help position Caribbee as a truly independent creator of Caribbean escapes and holidays, communicating the team’s specialist knowledge of these unique island destinations.