Bluline is a healthcare scheme for serving police officers, staff and their families. ie worked with the scheme’s business development team to rebrand and relaunch the scheme. Work included creating a new logo, brand look and feel, websites and marketing communications.
A not for profit organisation, Bluline is only marketed internally to specific individual forces within the police community. It has seen steady and consistent growth to date, completely in-line with the businesses targets. It now has plans to in place to ramp up expansion in 2024.
Director of Bluline, Ian White, is very happy with the work that ie has carried out. He said; “Your team hit the nail on the head in terms of the brand, look and feel and messaging. Our websites do the job we need them to and we get excellent feedback about our marketing from clients.
“As a not for profit organisation all money that comes into the scheme is used for the benefit of our members. We are therefore careful about what we spend on marketing, but at the same time want things to be done in the right way.
I would say ie has delivered across the board, and would not hesitate in recommending you to anyone requiring help with marketing.“
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