Brand drives recognition for Onroute Truckstops
05 January 2022
Onroute is working to develop a network of top-tier truckstops across the UK where HGV drivers can stop off and stay knowing they can expect good value, high quality services and outstanding facilities. The team at ie has worked with the company since its set up in 2019, helping develop a stand-out brand that will be easily recognised by the drivers.
Developing a stand-out brand
As well as the brand we developed key marketing collateral including the Onroute Truckstops website, corporate literature, advertising and direct marketing. We have also designed and overseen the implementation of external signage at the truckstops; forecourt fuel canopies, entrance fascias and tall flags which make it easy to locate the truckstops. We are now in the process of rolling the brand out across the different sites and helping with a new interiors fit-out for one of their cafés. You can view examples in our portfolio
What our client says
General Truckstop Manager, David Hatherell said; "Drivers rely on the facilities and services of truckstops on a daily basis, we aim to be the leading light in a sector that lags way behind in terms of both service and facilities. Having a strongly branded network allows drivers to recognise our truckstops and stop off knowing they are assured friendly service, good value and high quality facilities. The name, brand and marketing collateral that ie has created for Onroute Truckstops will play a key role in helping us achieve our goal."
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