Our process

The Intelligent Marketing Process - proven to deliver

Designed to deliver results for ambitious businesses, ie follows a process proven to turn your marketing into a solid return for your business.   

We take an in-depth look at your company, your customers and your audience so we can develop a strategy and marketing collateral that help you reach your goals.

Drawing on your knowledge, the intelligence we gather and our creativity, we implement solutions that deliver results.

Free consultation

Understanding your objectives

It all starts with a conversation. We'll arrange a meeting to get to grips with your objectives and agree the best way to meet your goals.

Market knowledge and intelligence

Internal intelligence

We'll build a detailed picture from your point of view of your business, your market, your customers, your services and the key benefits you offer.

Competitor intelligence

We'll profile your competitors to assess your market position and identify differences and similarities between your offerings. This can include a secret shopper service and price analysis.

Web intelligence

We'll identify opportunities for generating more leads online and assess your expected return on investment. Our online research informs how we approach your web development.

Customer intelligence

We'll find out what your clients think about your company, your services and your products to see where you excel and where you can improve. We'll also find out what needs your clients have now and may have in the future.

Our findings

We'll share what we've learnt as a presentation that informs the next steps.

Strategy and planning

Strategy

We'll identify your greatest opportunities to increase sales with the resources and funds available.

Plan

We'll produce a plan - including the tools and channels to use, an estimated marketing budget and timelines.

Brand identity and design

Brand review

We'll review your brand and make sure your company is presented in a way that's consistent with your marketing brief and strategy.

Key messaging

We'll work with you to agree the key features and benefits you provide and make them obvious to your customers and prospects.

Design look & feel

We'll agree a design approach that supports your brand identity and visually reinforces your key messages.

Core marketing tools

Website

Create a website to become the central hub of all your communications.

Corporate literature

Demonstrate why customers should use your business by building credibility and outlining value.

Sales literature

Share collateral that supports your sales process and promotes key services.

Sales presentation

Present to potential clients, answering their core needs in a concise and engaging way.

Templates

Produce all your sales and support documentation quickly, easily and on brand.

Brand guidelines

Take control of your brand wherever it's presented with clear, consistent guidelines.

Results

Report

We'll report on the performance of each of your marketing tools so you can see how effective they are at reaching your goals.

React

We'll use the information in your report to identify what works best for your business and adjust your approach to make the most of new opportunities.

The new website supported our objective to improve the bottom line and to shift from simple volume growth to spend more time on the right types of job with a better margin. By saying the right things and portraying the right image, the website has helped our gross profit to more than double.

Lewis Ryden - Co-owner & Director
Sybaris Chauffeurs

Latest news

Launching an environmental consultancy

18 March 2020

Logika Consultants, a division of our long-standing client AQC, went live in February 2020 with a brand-new website to drive new business.

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Wintertime at The Square

20 February 2020

How our targeted social media and print advertising campaigns drove over 20,000 people to our client’s event.

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Making an impact

01 November 2019

Why 1625 Independent People return to us to produce their annual report again and again.

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Call us on 0117 907 9930
or email info@ie-marketing.co.uk