Designed to deliver results for ambitious businesses, ie follows a process proven to turn your marketing into a solid return for your business.
We take an in-depth look at your company, your customers and your audience so we can develop a strategy and marketing collateral that help you reach your goals.
Drawing on your knowledge, the intelligence we gather and our creativity, we implement solutions that deliver results.
It all starts with a conversation. We'll arrange a meeting to get to grips with your objectives and agree the best way to meet your goals.
We'll build a detailed picture from your point of view of your business, your market, your customers, your services and the key benefits you offer.
We'll profile your competitors to assess your market position and identify differences and similarities between your offerings. This can include a secret shopper service and price analysis.
We'll identify opportunities for generating more leads online and assess your expected return on investment. Our online research informs how we approach your web development.
We'll find out what your clients think about your company, your services and your products to see where you excel and where you can improve. We'll also find out what needs your clients have now and may have in the future.
We'll share what we've learnt as a presentation that informs the next steps.
We'll identify your greatest opportunities to increase sales with the resources and funds available.
We'll produce a plan - including the tools and channels to use, an estimated marketing budget and timelines.
We'll review your brand and make sure your company is presented in a way that's consistent with your marketing brief and strategy.
We'll work with you to agree the key features and benefits you provide and make them obvious to your customers and prospects.
We'll agree a design approach that supports your brand identity and visually reinforces your key messages.
Create a website to become the central hub of all your communications.
Demonstrate why customers should use your business by building credibility and outlining value.
Share collateral that supports your sales process and promotes key services.
Present to potential clients, answering their core needs in a concise and engaging way.
Produce all your sales and support documentation quickly, easily and on brand.
Take control of your brand wherever it's presented with clear, consistent guidelines.
We'll report on the performance of each of your marketing tools so you can see how effective they are at reaching your goals.
We'll use the information in your report to identify what works best for your business and adjust your approach to make the most of new opportunities.
ie has worked closely with Air Quality Consultants to develop marketing communications that work to support the growth of our business.
Duncan LaxenAir Quality Consultants
25 March 2021Baron Holiday Homes is a successful holiday rental company with a portfolio of 90 characterful properties, located on the island of Gozo, Malta. Many are beautiful stone built farmhouses which have been lovingly restored over the past 25 years of operation.
11 November 2020ie Marketing takes a look at how your business should be communicating in the ongoing crisis.
05 October 2020One of our clients recently acquired a new business: the Avon Lodge truck stop and café at Avonmouth. For many years, the on-site café had been serving fresh, home-cooked food to truck drivers who broke their journey there, but it was not well known or visited by people working in the area.